Text Fortress recently went live in the App Store and ever since then I’ve been brainstorming of ways to best promote the app. I’m an amateur marketer, using only Facebook and Twitter to promote my previous apps, so I really have no idea what I’m getting into. However, I do know that I want more exposure than what I achieved before, and that is why I am going to conduct an actual marketing campaign.

I plan to do both Facebook and Google Adwords advertising, but I’m going to start with the later because Facebook is more effective when I have the Facebook SDK integrated into the app (which I don’t).

As I learn more about these mediums of advertising, I plan to document my progress and share my experiences. Look out for my next post where I’ll talk about my initial experience with Google AdWords and how it can all seem so convoluted to someone who has never used it before.